September 19, 2009
Originally created by Rebar, San Francisco art and design collective, PARK(ing) Day is an annual, one-day, global event where artists, activists, and citizens independently but simultaneously temporarily transform metered parking spots into “PARK(ing)” spaces: temporary public parks. Anyone can participate in PARK(ing) Day, though it is strictly a non-commercial project, intended to promote creativity, civic engagement, critical thinking, unscripted social interactions, generosity and play.
Some people (notably my sartorially-challenged chum Piers, and internet planning luminary Russell Davies) are not fans of what thery refer to as Urban Spam. I on the other hand have a soft spot for these special builds. The stream of coffee on this piece of “ambient” media is actually a curved lamppost. The faux carafe is attached to the top of the post, around the light, and the cup, brown with the signature yellow McDonald’s “M,” is wrapped around the bottom. “For two weeks they were giving away free coffee. Our job was to say it in a big way with ads that got noticed, encouraging people to grab a cup,” says Bryan Collins, vice president and creative director at Cossette, the Vancouver-based agency that came up with the idea. The agency wanted to target morning commuters on trains, in cars and on the street with an alternative element that would also showcase McDonald’s new cup design.