The Megane Experiment
Renault marketing strategy associates Renault with Gallic culture, akin to its “Nicole and Papa” ads of the 80s and 90s. The aim of the campaign is to improve UK sales of the Megane saloon. Ads will contrast the Côte d’Azur resort of Menton with Gisburn in Lancashire to establish which has the greatest “joie de vivre”. The tongue-in-cheek spots will compare a swimming pool in Menton with a puddle in Gisburn, and show a French couple at a sunny seaside restaurant and a British couple outside a pub in bad weather. A 10-day teaser TV and print campaign, launching this week, will claim Menton contains more than 21 Meganes, while Gisburn has none. Consumers will be directed to a website at themeganeexperiment.com, which will follow the journey of Claude as he drives a Megane from Menton to Lancashire. From next month, a follow-up TV, print, radio and digital push will follow Renault’s attempts to give Gisburn greater joie de vivre. Extra content will be avail-able on YouTube and Renault TV. I disagree that the French have “joie de vivre” though: generally they are chain smoking, shrugging and miserable.
Ford Reveals 2011 Ford Explorer on Facebook (offonatangent.blogspot.com)
2011 Ford Explorer REVEALED: Can This New Model Save The SUV? (PHOTOS) (huffingtonpost.com)
Ford Shows Off New Explorer to Facebook Fans with Full Day Of Content (insidefacebook.com)
Ford to unveil 2011 Explorer on Facebook (reviews.cnet.com)
2011 Ford Explorer Changes The Game (ridelust.com)
Ford to unveil redesigned model on Facebook (newstatesman.com)
Scott Meis: Ford Facebook Reveal Day = Smart Digital Launch (scottmeis.com)
Ford unveils lighter version of Explorer (kansas.com)
Inside the 2011 Ford Explorer Facebook Reveal (mashable.com)
OMG LOL: 2011 Ford Explorer to get Facebook reveal (autoblog.com)
September 25, 2009
Interbrand Report: The World’s Most Valuable Brands (time.com)
Harley-Davidson cutting more jobs (news.bbc.co.uk)
October 16, 2008
This Fiat Is Very Unreliable
This Fiat van spotted in London by Ben over at Noisy Decent Graphics demonstrates the power an irritated conumer can wield. Says Ben: “I bet Fiat hate it if he turns up at the local dealership. And it’s highly visible on the road, and now thanks to me, on search engines”.
Ford Flickrizes Fiesta
Ford’s European division chose to launch an all-images consumer generated thing that lets people contribute to and change a Fiesta covered with a collage of images. People can rate the images they like, dislike or add their own. I would like to think that this is innovative comms planning rather than a generic Yahoo offering…
October 3, 2008
In a rather striking article this week, Forbes recognizes hipsters as possibly the one demographic group that’s still happily consuming, at least in the retail sector. The article argues that while hipsters – here very broadly defined – might not make a lot of money now, they are a huge, powerful consumer group, and marketing dollars spent to capture them now will likely pay off in the future. Not to mention the fact that, even today, retailers which cater to the “creative class” are thriving while the rest of the retail industry struggles:
Why Microsoft’s Gates/Seinfeld Went Viral and ‘I’m a PC’ Ads Didn’t
According to Visible Measures, which charts online video viewing trends and has measured the videos associated with Microsoft’s $300 million ad campaign, the Seinfeld/Gates ads are squashing the “I’m a PC” ads by a margin of 4.3 million viral video views. Both ads had about equal video placements (about 75 each). Visible Measures points out that while the Seinfeld/Gates clips came out two weeks earlier than the “I’m a PC” ads, Seinfeld/Gates drew twice as many viewers their first week in market than the PC ads did. After two weeks in market, Visible Measures says, “Seinfeld/Gates was still collecting more than 700,000 views per day, while the ‘I’m a PC’ clips had tapered off to less than 50,000 views per day.” Why might this be? Microsoft sparked a dialogue in the Seinfeld ad that isn’t there in PC ads.
John Dodds spots this bit of fun on the receipt for the White Cube art gallery in London. John says: Pricing is difficult. White Cube demonstrates the importance of identifying with your customer while relieving them of large sums of money.
As you will see, branding really is like dating. It requires a work, truth, self-confidence, and growth. Here are the 7 steps that Marcus outlined for “successful packaging design.”
Holding a full-size Smart Car, the faux vending machine has two choices (coupe and cabrio), and a convenient slot to insert the amount you need (about $20k). This is a concept only, but fits nicely into the Japanese love for vending machines.
German mobile solution developer Haase & Martin has introduced their version of text-to-screen they call the SMS ChatWall, which they call the ultimate text-message entertainment tool for large gatherings and events.
Henry John Heinz said “to do a common thing uncommonly well brings success,” and Heinz Ketchup is apparent proof of that maxim, ranking consistently among top brands in Harris Interactive’s brand-equity study – and claiming the No. 1 equity score in
As we approach the looming Facebook Profile Redesign, Inside Facebook has listed the top 50 Facebook applications by daily active user count, roughly categorizing them by type and, in cases like Bumper Sticker and Owned, listing the parent company.
I experienced a mix of emotions when I read the headline “Automakers Underspend on Media that Influence Buyers”. I think it was maybe a feeling of frustration that this seems to have been reported several times before, and yet nothing seems to change … relief that it is once in again in the spotlight … and then possibly the wry reflection that probably still nothing will change!
It appears that “top automotive advertisers” spent by far the greatest percentage of their media dollars on TV in 2006 (surprise) which is an incredibly unbalanced media spend compared with influence on purchase (approximately 40% of spend vs. 17-18% of influence). The analysis comes amid reports of automakers’ reallocation of more dollars to digital advertising, but those moves “may not be going far enough…”
I have a few issues with the research … for example, what of the myriad other “connections” (if I can use the word without being sued) and influences outside advertising, that affect people’s decisions?
I was initially dubious of the AOC’s title this year “Why Don’t People Get It” … reading the above research I am starting to come round to the idea!
Uncoolhunter, Karim’s Veuve, Fairey’s Penguin, Cigarette Phone, Early Adopters, Starbucks + iTunes, FOR YOU, WineSide, Energy Maps
April 16, 2008
theuncoolhunter.com is a “website/magazine designed for a reader who wants to enrich him or herself with information related to the new trends”. Marvelous!
The latest collaboration between Karim Rashid and Veuve Clicquot is this reinvention of a chandelier in the form of a glowing pink champagne holder that doubles as a cooling tote. It is juxtaposed here with his original designer-napkin scribble …
Fairly quickly after the release of his iconic poster of Barack Obama, Shepard Fairey follows up with some more political-themed work for Penguin that borrows cleverly from his Obey work.
The manufacturer who came up with the idea of a Cigarette phone must be commended for its ingenuity. The handset is the exact shape and size of a cigarette box. You can even keep a few ciggies in it. Reviewers talk about poor build quality and lack of functions … but, c’mon!
New research reveals that early adopters are implementing social media in their organizations at a rate 500% faster than wait-and-see marketers.
Each Tuesday, more than 7,000 Starbucks company-operated locations in the U.S. will stock a new Pick of the Week download card redeemable on the iTunes Store at itunes.com.
This site is (apparently) not a bad joke or poorly conceived scam. Like a personal assistant offering fantasy chores, artist David Horvitz has created a unique list of things he’ll do for you and mail to you if you pay him…
WineSide is taking a novel approach by offering wines packaged in sample-sized tubes. The company offers both sweet and classic wines in patented, flat-base glass tubes.
I was happy to spot a new automated selling device in London: Onitsuka Tiger, the Japanese sports brand, launched a sneaker vending machine on Carnaby Street today.
The quest for alternative energy is the gold rush of our era. FirstLook sells detailed reports to new-energy entrepreneurs that show how much wind or sunshine an area is likely to receive.
October 17, 2007
The program builds a snapshot of how audiences move between media platforms, and how exposure to ads on one drive people to others. I guess its a testament to my former media planner nerdiness that I find this news interesting, even exciting.
Instead of buying ad space on big portals, Toyota targeted local newspapers, TV station sites and even video games – sites more relevant to the target’s daily lives than large portals. Here is the World of Warcraft parody they released recently, courtesy of YouTube.
One assumes its “trebles all round” at AdRants today, which just sold a minority stake to Watershed for $750k.