June 14, 2010
Facebook Fans worth $136 a piece.
A Facebook fan is worth about $136, according to a survey of the site’s users by Syncapse. A company’s fans spend more, are more likely to be loyal and will recommend the brand to their friends, according to the firm’s research.
How To Stand Out In The Facebook
There are nearly 500 million users on Facebook every month. And, according to Facebook, approximately 25 billion pieces of content are also shared on the site. That’s a lot of people and brands generating and sharing a lot of content.
June 4, 2010
Goodby Promotes Gareth Kay to Director of Brand Strategy
The inexorable rise of Gareth Kay. Always great to see one of the good guys getting to the top. And he’s rid himself of that perplexing title of “director of *digital* strategy” to boot. (Is digital strategy different? That’s a mindset rather than a different discipline, surely?)
May 5, 2010
Pringles lampoons social media addicts
Pringles is promoting its ‘sharing’ positioning with a light-hearted campaign that pokes fun at social media fanatics. The activity, created by Wunderman and called ‘The Oversharers’, appeals to consumers to name and shame their friends who share things online that are ‘totally ridiculous’. The push centres on the accusation that people who overuse Facebook and Twitter are boring their friends and urges them to share things ‘really worth sharing, like Pringles’. Central to the activity is a website with a Twitter feed showcasing the most banal tweets, such as: ‘Just eaten a sausage roll!!!’ Visitors to the site can download a Facebook ‘Overshare’ button, which adds to the existing options to ‘like’ and comment on friends’ status updates. When users click on ‘Overshare’, the author of the update will receive a message advising them to seek help at the Pringles website.
February 5, 2010
Teens and young adults shirk blogs and spurn Twitter (nationalpost.com)
December 18, 2009
December 13, 2009
October 2, 2009
Social Media: How Twitter Makes or Breaks Movie Marketing
Can the so-called Twitter effect boost a movie’s box-office performance faster than any traditional form of word-of-mouth? Not yet, say many top movie marketers and researchers, but the social networking platform’s impact on a studio’s media mix and campaign management has already taken shape.
September 30, 2009
I should point out that unless the fishing industry makes radical changes, there will be no fish left by 2048.
EU backs ban on bluefin tuna fishing (telegraph.co.uk)
An Inconvenient Truth for Fish (telegraph.co.uk)
Tuna Town in Japan Sees Falloff of Its Fish (nytimes.com)
The Mob Comes After Twitter (hermenaut.org)
Sea Turtles Under Increasing Threat In Miami Beach (huffingtonpost.com)
Bluefin Tuna — The Ocean’s Bling (andrewsullivan.theatlantic.com)
‘The World’s Fish Will Die Out Within 50 Years’ (news.sky.com)
September 29, 2009
- US probes Obama ‘death’ web poll (news.bbc.co.uk)
- Secret Service Probing Facebook Poll on Obama (time.com)
- Facebook investigated over Obama assassination poll (guardian.co.uk)
- Facebook poll: ‘Should Obama Be Killed?’ Pulled. Secret Sevice investigate (crooksandliars.com)
- Secret Service probes Facebook kill-Obama poll (seattletimes.nwsource.com)
- Facebook poll asks ‘should Barack Obama be assassinated?’ (telegraph.co.uk)
- Secret Service probes Facebook poll on Obama (cnn.com)
- Secret Service investigating Facebook poll about Obama (ctv.ca)
- “Kill Obama” Facebook Poll Investigated By Secret Service (huffingtonpost.com)