Facebook

Facebook Fans worth $136 a piece.
A Facebook fan is worth about $136, according to a survey of the site’s users by Syncapse. A company’s fans spend more, are more likely to be loyal and will recommend the brand to their friends, according to the firm’s research.


How To Stand Out In The Facebook
There are nearly 500 million users on Facebook every month. And, according to Facebook, approximately 25 billion pieces of content are also shared on the site. That’s a lot of people and brands generating and sharing a lot of content.

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Pringles says “Thanks for Oversharing”

Pringles lampoons social media addicts
Pringles is promoting its ‘sharing’ positioning with a light-hearted campaign that pokes fun at social media fanatics. The activity, created by Wunderman and called ‘The Oversharers’, appeals to consumers to name and shame their friends who share things online that are ‘totally ridiculous’. The push centres on the accusation that people who overuse Facebook and Twitter are boring their friends and urges them to share things ‘really worth sharing, like Pringles’. Central to the activity is a website with a Twitter feed showcasing the most banal tweets, such as: ‘Just eaten a sausage roll!!!’ Visitors to the site can download a Facebook ‘Overshare’ button, which adds to the existing options to ‘like’ and comment on friends’ status updates. When users click on ‘Overshare’, the author of the update will receive a message advising them to seek help at the Pringles website.

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Tomorrow’s Social Networking, Today’s Teens

Ninety-three percent of teens ages 12 to 17 go online, 75% of them own a cell phone, and 66% say they text. In fact, 58% of 12-year-olds now have mobiles, compared to 18% just five years ago.

Teens prefer reading news online to Twitter (guardian.co.uk)
Blogging not so big with teenagers anymore (vator.tv)

Teens and young adults shirk blogs and spurn Twitter (nationalpost.com)

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Top 10s

Getting people to interact with others and upload content to a community-driven site enough may sound easy, but engagement doesn’t happen automatically. It takes time and work, and much of the right formula is deduced through trial and error. Here are 10 tips for increasing user engagement that work for news community web sites, but can apply to all types of online user-engagement communities.
For the first time YouTube are sharing theri official Most Watched lists and some of the fastest-rising search terms on YouTube. “Some moments were big (President Obama’s inauguration), some small (a Minnesota wedding party erupts into dance), some expected (“New Moon”), some surprising (Susan Boyle) — but all of them inspired, entertained and connected millions of people around the world via YouTube.”
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Beyond Facebook: Seppukoo, Architizer

Seppukoo.com is a social website which “liberates the digital body” by deactivating one’s Facebook profile and shaping a social experience out of it. It is meant to reflect seppuku, an ancient practice in Japan in which a samurai warrior kills himself to restore their honor. It was created by ”Linking the Invisible“, a group of European media artists (Guy McMusker, Clemente Pestelli and Gionatan Quintini), who explore the invisible relationships between the “infosphere, neural synapsis, and real life.”
One such digital pioneer is brand-new social networking site Architizer, which is being promoted as a “Facebook for Architects” and will allow “architects, architecture curators, clients, critics and fans, to interact”. The site, which is free to use, allows members to link their personal, firm, and project profiles where they can display a new building, share photos of interesting projects, and have their work pinpointed on a global interactive map.
Possibly related:
Seppukoo ” About (healthmgmtrx.blogspot.com)
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Social Media Steak: Maloney & Porcelli Expenseasteak, Mo’ Bettah Facebook

Genius idea … definitely struck a chord with someone who worked in media in the 90s. (Neal Southwell, your tolerance was appreciated). Go to expenseasteak.com and fill in the obscenely large amount of your Maloney & Porcelli meal. Out will come a PDF of receipts for exactly that amount — innocuous (and extremely realistic) proof of purchases for taxis, panini lunches, office supplies, business books and so on. Accounting doesn’t ask why you’ve bought $700 worth of anti-static floor mats and toner? That’s their problem.
expenseasteak receipts
Utah’s Mo’ Bettah Steaks restaurant opened a second location this year only because of Facebook. “It clearly increased our business,” says the co-owner, who initially joined social media to monitor his daughter. He now uses it to promote events and menu additions: “It was like a brick hitting me. I just realized it could be a powerful tool for the business.”
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