Linkety Link … 2007-09-30

Putting the i-Phone Back Under Lock & Key

Now, Steve Jobs got out of jail with Apple loyalists once already after the $200 price drop fiasco. This latest development. however, may just be going too far …

Evidently an Apple software update is disabling iPhones that have been unlocked by owners who wanted to choose which mobile network to use. Earlier this week Apple said a planned update would leave the device “permanently inoperable”. Yowch!

iphone

Apple requires iPhone owners to take out a lengthy contract with AT&T in the United States but there are a number of programs on the net that unlock the device for use with other networks. Thousands of iPhone owners hacked their device to unlock it for use with other mobile carriers and to run a host of unsupported programs.

On Monday Apple issued a statement in which it said many of the unauthorised iPhone unlocking programs caused “irreparable damage” to the device’s software (yeah, right). The company said this would “likely result in the modified iPhone becoming permanently inoperable when a future Apple-supplied iPhone software update is installed”. That warning has now proved correct as many owners are reporting their phones no longer work following installation of the update.

iphone guts

As if this wasn’t enough, some owners are reporting on technology blogs and Apple’s own forums that the update is also deleting contacts information, as well as photos and music, on iPhones that have not been modified in any way.

Links for 2007-09-28

Links for 2007-09-27

The Future Of Marketing: Entertain, Provide Utility or Die!

My most impressive blog post title to date I feel! I read a great article on InFlux today, pointed out by the ubiquitous Piers Fawkes. Rather than paraphrasing the article – here’s a cut and paste of the highlights.

influx

“We are rapidly moving into a landscape where there will only be two models of marketing communication.

1. An entertainment based model where marketers work hard to breakthrough the clutter. The goal is to raise awareness and to get people to like you.

2. A utility based model- the brand provides something useful, good and meaningful to its consumers and perhaps the world beyond. Instead of just running regular ads, they are big idea platforms that inspire, encourage engagement and give something back.”

If you don’t do either of these, you will die.

The “shouting” benefits model of marketing communication is about to become as extinct as a dodo. So the challenge for brands that operate is to understand how they get to entertainment and/or utility.”

This mirrors my feelings about how marketing has to evolve, although I wouldn’t have phrased it in quite the same way. I think Faris puts it nicely: that it’s crucial for brands to deliver “value as well as messaging” to ensure there is a “balanced value exchange”.

I have been banging on about “non interruptive communications which add value” for a while (I wouldn’t claim to have invented it!), and its great to see so many marketers thinking the same way, and to see the thinking evolving.

Linkfest for 2007-09-26

Linkful Goodness for 2007-09-25