“We Connect Brands To Consumers”. Full Stop.

Great video (and thoughts) from AdAge’s Bob Garfield. Music to my jaded ears (and something I have been espousing for several years). Sir Robert has declared the traditional ad agency “manufacturing” model dead, and that agencies need to realize that they are in the business of connecting brands with consumers.

For years agencies have been in the mindset of making “stuff” rather than making “connections” — refreshingly it is often clients who have been pushing for change.

One thought on ““We Connect Brands To Consumers”. Full Stop.

  1. I was at this conference and, as keynote, Bob caused quite a storm by talking about the iminent demise of the advertising industry unless we all recognised the signs and fundamentally changed what we do and how we do it. It also stimulated useful conversation with clients and the rest of the agency alike.

    In a panel session later in the day he was asked “On a scale of 1-10 how is Web 2.0 and the rise of social computing affecting the advertising industry”. His response was the Fuck’d-O-Meter which I have taken the liberty to visualise here: http://interactivemarketingtrends.blogspot.com/2007/10/bob-garfields-fuckd-o-meter.html


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