The program builds a snapshot of how audiences move between media platforms, and how exposure to ads on one drive people to others. I guess its a testament to my former media planner nerdiness that I find this news interesting, even exciting.
Instead of buying ad space on big portals, Toyota targeted local newspapers, TV station sites and even video games – sites more relevant to the target’s daily lives than large portals. Here is the World of Warcraft parody they released recently, courtesy of YouTube.
One assumes its “trebles all round” at AdRants today, which just sold a minority stake to Watershed for $750k.