Parks Associates estimates that $15 million was spent advertising in virtual worlds in the United States in 2006 and projected that it would rise tenfold to $150 million in 2012.
Ex-SAS man and action author Andy McNab’s latest Nick Stone novel is going to be promoted with a short-code that responds with a link to the first chapter of the book. I think this is an interesting idea – perfect for commuters looking for diversion, for example. Books on mobile don’t often work well as text, but this will also be available as audio. Come to think of it I recollect Nick Stone once killing someone with a mobile phone …