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Says Nick Brien of Universal McCann “When clients say, ‘Talk to me about new media,’ I say, ‘No I am not going to talk to you about new media, I am going to talk to you about new marketing,'”
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The most caffeinated city in the country is Chicago, followed by Tampa, Miami, Phoenix and Atlanta. The least caffeinated cities are San Francisco, Philadelphia, New York, Detroit and Baltimore.
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As counterintuitive as it may seem, vinyl — the favorite physical format of indie music collectors and audiophiles — is poised to re-enter the mainstream, or at least become a major tributary.
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America’s consumers offer a warning to business leaders and marketers tempted to ride the green wave: back eco-friendly words with socially responsible actions, or risk a backlash.
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EveryScape is a virtual world that enables users to check out popular places, hotels, restaurants and shopping from a three-dimensional, first-person viewpoint. I tried it and it is somewhat slow.
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Watching television while online (58.3% of respondents) is the most common offline activity connected with internet consumption.
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TiVo will soon publish demographic data about its viewers (and those skipping ads), such as age, income, marital status and ethnicity.
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Marketers need to grasp one basic reality that can turn their “targeted” ads into scattershot: Lying on the Internet is rampant.
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Google will dispense driving directions at thousands of internet enabled gasoline pumps across the United States as of next month
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Prince has found another way to alienate those who love him. Instead of suing file sharers, he’s now going after fan sites for posting pictures of him, album art, and lyrics to his songs.
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High-end chocolate bars now tempt customers in the checkout lines of supermarkets, discount stores and shops that have nothing to do with food.
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The moral of the story: Do not risk marketing hype unless you are sure of both your supply curve and your demand curve. Hype can hurt stock prices and investor confidence when expectations are not met.
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Walmart’s bigest marketing tool has become Walmart.com, and the consumers who shop online, its megaphone.
Francis Anderson 