A predictable opinion from AdAge, who seem to have particular disdain for social media, notably the blogosphere and Second Life. I am by no means an apologist for Second Life, but saying “Second Life is a waste of money” is like saying “All advertising is a waste of money”. (Hmmm…) Many companies have made virtual mis-steps, but Second Life shouldn’t be unilaterally ruled out more than any other communication channel… just make sure you meet objectives and define success metrics.
Very cool idea from American Express – a Members Lounge in Natick mall (I confess I have no idea where Natick is, apparently they have one in ShortHills Mall also). I recollect proposing similar iterations of this idea to clients over the years … excellent Branded Utility … great that someone has actually done it … The Lounge features a seating area with couches, refreshments, private restrooms, free gift-wrap services, phone and iPod charging stations and an e-mail station for cardmembers. Consumers not holding an American Express Card can apply onsite for the card to gain access to the lounge. UPDATE: I now learn that Natick is near Boston, Mass. Thanks, John!