Links for 2007-11-12 : AT&T T’s, Social Media, Social Shopping, Death of :30, Pink Pound, Peep

  • A nice idea from AT&T, which is an extension of its “Where do you live?” wireless campaign. In the Wes Anderson directed spots, the characters call to and from various made-up places like “Philawarepragicago” and “Sacfordcisco”. AT&T has tapped online custom T-Shirt generator Zazzle for a Web site that invites visitors to construct their own make-believe, mash-up localities. According to AT&T, the site has sold “thousands” of shirts since it went live a month ago. The main objective of the campaign, however, is to “build engagement with users through a fun experience”. (I guess it also doesn’t hurt that they become walking billboards for the campaign afterwards…)

(tags: att bbdo marketing strategy)

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