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Instead of printing a large quantity months before a title goes on sale, print-on-demand allows publishers to print copies in response to requests from retailers or other customers.
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The new ZeroHouse™ is a completely self-sustaining prefabricated house generates its own power, collects its own water, processes its own waste and is 100% automatic.
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The three-year-old Huffington Post blog has defied conventional wisdom in becoming a major online destination, last month recording 3.7 million unique visitors to surpass The Drudge Report for the first time.
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Oh dear. Booz Allen get a well-earned skewering from Steve Hall …
Month: March 2008
Links for 2008-03-29: Duracell Powerhouse, Starck Apology, Wine Labels, Social Media Frog, Scenecaster
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Nice idea from Duracell. They created the “Duracell Powerhouse” — a huge battery-shaped marquee that toured festivals throughout the summer — and crucially was always the venue that closed last.
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“…design is a dreadful form of expression…. In future there will be no more designers. The designers of the future will be the personal coach, the gym trainer, the diet consultant.”
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Brilliant idea … can’t believe no one has done it before. A tab you can pull off a wine label to remember a good bottle … (shame its Oxford Landing … but…)
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Strawberry Frog’s take on Social Media marketing … accuses many marketers of “failing”…
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SceneCaster, a virtual world that lets users to build personal spaces (“scenes”) and “cast” them out onto the web, is using Google AdSense to proffer virtual goods, reports VirtualWorldNews.
BumRush the AoC!
Today’s the day!
The Age of Conversation BumRush is set for today, March 29th 2008.
Gavin Heaton and Drew McLellan have finally overcome the litany of issues plaguing the retail distribution of The Age of Conversation –and have initiated an Age of Conversation Bum Rush. That’s right, they want to bring this ground-breaking work to a wider audience and have now made it available on Amazon, Barnes and Noble and other quality retail book selling sites. Chris Wilson has set out a plan of action designed to push the Age of Conversation up the best seller charts.
What can you do? Buy it! Today! Here!
PS AoC ’08 is also being planned and will include chapters from a range of Social Media auteurs … including yours truly!
Worst Social Media of 2007
Modernista’s Great Idea(s)
I think many of us have been impressed with Modernista’s Web 2.0 “Siteless Site”, which launched last week. (Their Wikipedia page seems so far to have survived being deleted!) You can read a bit more here. The site inspired me to undertake some light Modernista googling, and I came across this great presentation by Gareth Kay (the shop’s head of planning). It is entitled “What makes a great idea nowadays”…
Links for 2008-03-24 : Walmart’s Checkout, Tradigitalism, Technographics
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After its earlier fiasco, WalMart has re-entered the blogosphere. Some are dismissive of this new effort …
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A great post from Matt Dickman at Techno//Marketer. Matt points out that the “sweet spot” between traditional and digital marketing may be the key to future success for brands and marketers.
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Interesting and useful tool from Forrester which creates a profile of a given demographic, using a proprietary Technographics system.
Links for 2008-03-22 : Torchwood ARG, Google Barcodes, Creepy Robot, iPhone v HiPhone,
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Torchwood has kicked off an online alternate reality game (ARG).Users are given a mission briefing that people in Cardiff are being injected with alien DNA and must find a hidden signal to stop it.
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Google enables advertisers to place small square barcodes beside print ads. Readers who see the ad can snap a picture of the barcode with their mobile devices and view promotions on their handhelds.
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It is a quadruped robot that walks, runs, and climbs on rough terrain and carries heavy loads. BigDog is powered by a gasoline engine that drives a hydraulic actuation system.
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While the iPhone is selling like hotcakes in China (600,000 by the end of 2007), the “HiPhone” knock-off is practically indistinguishable from the real thing.
Links for 2008-03-07 : White Castle, Apple, Digitas, Red Bull, Masdar, Firebrand
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All White Castle restaurants will offer two free hamburgers to each customer visiting in the wee hours of the morning on Sunday, between 1 and 2 a.m., just prior to the time change.
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All the things you need to make your own Apple store, expect a MAKE post in 3-4 month with the man or woman who turned their home in to an Apple store.
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As ad agencies continue to wrangle over who’s really in charge these days, Digitas’ David Kenny put in a plug for more control for media planners and buyers.
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Red Bull Art of Can is a national exhibition where both amateur and professional artists create a piece of original artwork that is inspired by or made from Red Bull cans.
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Not settling for mere zero-energy, Adrian Smith + Gordon Gill are building an office that generates more energy than it consumes. The Masdar HQ is also the first building in history to generate power for its own assembly, using a solar roof pier that will
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Media multitasking and “double-dipping” — watching TV while surfing the internet — are common among online adults in the United States and Britain, finds a survey by Harris Interactive.
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Vinoly can’t seem to grasp the concept an ad is still an ad no matter how entertaining it is. There’s only so much selling a person can take no matter how funny the pun preceding the packshot is.
Links for 2008-03-04 : Graffiti On Demand, Second Life Art
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Now you can have your personal message sprayed on the wall that separates Israel from Palestine. For a mere 30 Euros, you’ll have your message sprayed and receive 3 digital photos of it.
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Cao Fei is a 29 year old artist from China who is using Second Life as her artistic medium and making good money along the way. Her newest project, RMB City, a cyber art island, sold for 100,000 Euros.
Links for 2008-03-03: Japanese Men Prefer Trains, Consumers Cut Back, Neanderthals Ate Each Other, Kraft Webisodes, Social Media
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“Young people can borrow their parents’ car and I think they’d rather spend money on PCs or iPods than cars.” He adds that “trains will do” for the time being.
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Jason Jepson works for a chi-chi yacht dealer in Newport Beach, Calif., but he’s so worried about the economy he stopped buying $1.79 PowerBars at his gym.
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A Neanderthal-eat-Neanderthal world may have spread a mad cow-like disease that weakened and reduced populations of the large Eurasian human, thereby contributing to its extinction, according to a new theory based on cannibalism that took place in more re
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Kraft Foods goes for the laughs in a new webisode campaign for its Tassimo hot beverage system that debuted last month.
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Senior marketing executives in several countries agree that the use of social media for corporate, brand and product marketing is not a passing fad — with nearly half saying it is a vital component