“The business model in which the agency’s sole function is to create advertising and buy media is no longer viable,” he said. “We need a new model”. Well said, monsieur!
Saddled with complaints from environmentalists that its plastic bottles are clogging up landfills, the cola giant has come up with a unique solution: turning recycled bottles into “Drink 2 Wear” apparel.
If you watch one documentary on the Iraq conflict it should be this one.