Virgin America and the Blogosphere

I thought it was a very smart move by Virgin America when I heard that they would be including blogs and podcasts in their InFlight entertainment system. In a Social Media masterstroke, they even let Boing Boing name one of their planes … they picked “Unicorn Chaser”.

Music blog/label RCRD LBL has a music channel, and Virgin America also has video podcasts from Boing Boing, Digg and TED which are updated monthly. The new airline also apparently hopes to have more daily blog content to sit alongside traditional media in the future. Thanks to Piers.

Virgin America Inflight 425


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