I have been a tad busy this week with travel and work, but wanted to write quickly about Noah Brier’s new project called Brand Tags. The ideas is simple: the site presents users with a logo of a company and asks them to type in the first term that comes to mind. This then generates a tag cloud (where terms with more entries appear larger in size) to show all of the results for each company.
I have heard a brand defined (inter alia) as “a corner of space in the minds of brand consumers” or an “inventory of emotions” surrounding a brand name. Its fascinating to see – in the context in some cases of huge marketing budgets directed to affecting consumer perceptions – which adjectives punch through. Take brands like Budweiser (King, Beer, Piss), Nike (Sports, Sweatshop, Swoosh), Twitter (Annoying, Chat, Fun, Pointless) and Wholefoods (Expensive, Organic, Paycheck).
Within a few days, the site has received over 160,000 suggestions, and now Noah has also launched Celebtags.