Tidal TV, a startup trying to compete with Hulu and Joost launched in beta last week. TidalTV offers both branded entertainment and news from the likes of Vogue, Ford Models, Dow Jones and Sports Illustrated and regular TV shows from channels such as CBS, National Geographic, NBC News, and Food Network. Interestingly, its CEO, Mollie Spilman, stepped down a couple of days after launch, for reasons that are not entirely clear.
Its USP? The NewTeeVee blog has an interview with TidalTV’s CEO Scott Ferber where he opines “that Tidal TV’s edge over the competition is his track record in making money through advertising online, which he believes will help convince media companies to give the company their content”.