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Women’s Wear Daily reports that Adidas AG is suing Wal-Mart Stores Inc., claiming the stores’ use of two- and four-strip motifs on Wal-Mart sneakers is too similar to Adidas’ trademarked three stripes.
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Destee Nation is not selling nostalgia or hipster kitsch but romance — the romance of the American small business, the neighborhood diner, the old bar, the mom and pop shop that has managed to linger into the era of big-box chains.
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French electro/rock/pop band, Naive New Beaters, have just come out with this amazing video that will no doubt leave you thinking “how’d they do that?” The track is called, “Live Good.”
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British engineers have developed underfloor generators that can produce energy from footsteps above. They’ve calculated that 34,000 commuters in London’s Victoria Underground station are capable of powering 6,500 light bulbs every hour.
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StawberryFrog’s Amsterdam outpost has severed ties to the agency’s operations in New York and elsewhere. The 40-person group led by Brian Elliott, who co-founded StrawberryFrog with Scott Goodson in 1999, has rebranded as Amsterdam Worldwide.
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BMW and GDS&M are responsible for a faux documentary “Rampenfest,” about the efforts of a Bavarian town to jump a BMW to the U.S. using a giant ramp. The shop avoided taking credit for the work to kindle debate over whether the film was a marketing stunt. I am a fan of Branded Entertainment generally (non interruptive, adding value) but for me this effort missed the mark slightly).
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Splashcast released a tool that turns online videos into impulse buy opportunities. HotSpot enables marketers to tag objects inside a published video. Viewers that click on the highlighted item see a sponsored message and a link to the purchasing page.
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Jones launched Campaign Cola, a website where “you can vote for your candidate by purchasing their bottle of cola, regardless of age or residency … and cast your vote early for the 2008 presidential election”.
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YouTube is giving independent filmmakers the ability to distribute long-form movies on the site, reports Variety.
In the past, video length on YouTube could not exceed 10 minutes. -
To celebrate its 50-year anniversary, the UK’s Marketing Society launched 50 Golden Brands; 50 brands that influenced each of the past 50 years. 1959 was ruled the year of Barbie. ’85 went to Microsoft, ’88 to Nike, ’01 to the iPod, and ’07 to O2.
Francis Anderson 
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