Nearly 15% of Fortune 500 companies communicate with consumers via blogs, according to a study conducted by Burson-Marsteller.
Joseph Jaffe is “somewhat disappointed”…
- FutureTech (Now)
MacBook Touch: tablet computer is expected to have a smaller version of the MacBook’s screen, cased in glass with iPhone-like touchscreen features. Blackberry Thunder: RIM’s answer to the iPhone has a touchscreen but will also offer tactile feedback.
A mutiny of ex-Google employees, and one from IBM, launched Cuil (“cool”), a search engine whose name comes from the Gaelic word for “knowledge”. ts pitch is that it indexes the web more comprehensively than anything that came before it.
The average CMO-level executive last year took home $1.5 million, according to an exclusive Advertising Age analysis. Nice pay — but nothing next to the $15.5 million hauled in by Dell Chief Marketing Officer Mark Jarvis.
Coca Cola hopes to help fuel sales in the U.S. Hispanic market through its Tienda Program, which offers small Hispanic businesses the opportunity to redesign their stores to attract more customers. Offers marketing and sales support, + promo materials.
To be honest I have mixed feelings about this. Powerpoint is still my design medium of choice, and has enabled strategy schmucks like me to be “creative” with presentations… that said, some powerpoint presentations are shockers as we all know. Here are some great slides from a pre-Powerpoint 1975 IBM presentation.
I only just came across Queen Rania of Jordan’s YouTube channel. The always-hip Queen Rania has a YouTube account and has set out to address some of the misconceptions about the Middle East and specifically Islam. She is also soliciting videos from other YouTubers with questions about the Middle East.
Both Queen Rania and her husband Abdullah II bin Al Hussein (aka King Hussein) evidently very keen on maintaining positive relationships with the West. If you’re not familiar with Queen Rania, take a look at this video.
Good news (for us humble new media types, anyway):
More than 75% of senior marketers say they expect spending for new media and online initiatives to increase in the next year despite the tough economy, according to the sixth annual PR Week Marketing Management Survey.
Only 21% of the 252 US chief marketing officers, VPs of marketing and marketing directors and managers say budgets will remain the same, and 4% expect a decrease.
Less Good News (for some agency folk):
Survey participants also overwhelmingly agree that they would be “most likely” to cut from many other disciplines before turning to digital if forced to scale back budgets as a result of poor economic conditions. Advertising is cited as the most likely to be cut (35%), followed by point-of-sale marketing (29%), public relations (16%) and direct marketing (16%).
Says a spokesperson: “Digital is an advisable investment because of the strong, measurable results it can produce and targeted audiences it can reach, and it’s also one of the more economical options. On the other hand, advertising is more expensive and PR more vulnerable because marketers feel it isn’t measurable.”
I have seen a growing number of examples of consumers (often frustrated business people) using social media to make a public protest about bad service from airlines and hotels. This slideshow (which I belatedly came across) actually predates Joseph’s “Delta Skelter” by a few years (its from 2001) and I don’t think the protagonists initially used the power of social media to get their point across. That said … its hilarious(!)
“The presentation in question [is] a deliciously snide and witty enumeration of the many ways in which the DoubleTree Houston screwed over a couple of weary business travellers who showed up at their hotel and found their rooms given away.”
1. What The F–k Is Social Media?
You may well ask! Marta Kagan has some answers…
2. Micro Interactions and the Power of Small
More mouthwatering chartage from David Armano …