Designer Michael Kors launched a fashion line inspired by AMC’s Mad Men, a show about a fictional ad agency in the ’60s. Purchases of over $350 will come with a Mad Men season 1 DVD, which was released this month.
Agencies needs to adjust to the new multiplatform reality by changing the way they do business and how they are paid, while marketers need to give them more say in price, packaging, distribution and other factors determining a brand’s success,
The fall TV season will be notable for new forms of TV ads, including mini-shows, sponsored clips and in-show promos. Programmers and marketers are experimenting with new forms in the hopes of maintaining viewer attention during commercial breaks.