Outdoor advertising is a “fast growing category” (incisive commentary or what?), not just billboards, but increasingly, publicity stunts that often go awry. On the positive side, people do seem to like some of the offerings … the glass elevator that was done up to look like a giant Oreo dunking into a glass of milk, for example. Below is Chevrolet’s billboard made entirely of pennies. Evidently it was picked clean in 30 minutes.
The online behavior, attitudes and interests of people from all walks of life are blending together online, cutting across generations and traditional demographics + giving rise to a new online group called “Generation Virtual” (Generation V) say Gartner
More than 50% of US adults are using text messaging, blogging and other types of social media to regularly communicate with others, according to MediaPost, which reported results from the latest wave of Universal McCann’s large-scale tracking study.