The huge cost in time and energy to companies trying to conduct business in the Second Life virtual reality program has not translated into customers. Many businesses are closing their sites in the virtual work, a study finds.
BMW have decided they will be leaving Second Life in the near future. They join a growing number of marketers whi have decided that this particular corner of the metaverse is not suited to brand marketing.
For many marketers, this virtual world (and by association, maybe the others too) has been relegated to the list of 2007 Fads We’re Glad Have Passed — even if it means that those marketers have been hasty in their rush to judgment. Greg Verdino at least thinks there’s still hope …