- AdAge Power 150 As Seen By Wordle
Rick Liebling has been having some more fun with Wordle. He took the titles of all the blogs from the AdAge Power 150 list and slammed them into wordle. You can see the result here.
Web sites featuring branded content outscored internet industry norms 41 out of 43 times across a wide range of advertising metrics. Moreover, “beyond-the-banner” forms also outpaced industry norms when placed on branded-content sites.
According to Gas Station TV CEO David Leider, the company had been having discussions with the Obama campaign, but no insertion order had ever been placed. “At no time did we ever approve the campaign,” he says.
You know things have changed when you see a senior citizen, ahem “active adult,” playing with a Wii videogame. The trend is called “Wiihab” and it’s casting a whole new light on an activity once reserved for trigger-happy teens.