Today’s kids are extremely techno-savvy, and most use the Internet, video games and mobile devices. Still, relatively few kids are heavy Net users. Furthermore, most are still into TV, books and “old fashioned” toys, as well as tech-oriented entertainment.
BVD in Sweden were asked to create a strong and totally unique café experience: from concept and name, to graphic profile and packaging. They created an image that mixed black, white and stainless steel with “warm” wood and other simple nostalgic cues: