Ralph Lauren QR Codes

  • The old timer was evidently in Japan and noticed the young people using their newfangled mobiles to scan codes… Ralph Lauren has introduced the quick response codes into print ads, mailers and store windows aimed at sending traffic to their new mobile commerce site. The codes, when scanned with a mobile phone with QR software will direct the phone’s browser to a website where you can shop for RL products.

    ralph lauren

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2 thoughts on “Ralph Lauren QR Codes

  1. I totally agree there were some initial poor ‘UI’ decisions being made on the Ralph Lauren campaign.

    BTW have you seen how they implemented storefront QR codes for their New York Rugby brand store http://deancollinsblog.blogspot.com/2008/08/ralph-lauren-physical-storefront-qr.html

    Having said this QR codes are a huge boon to PWC. Check out http://www.Cognation.net/QR for some ideas on how else to implement QR codes.

    Regards,
    Dean Collins
    http://www.Cognation.net

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