While Starbucks has cut jobs and stores this year, McDonald’s has been launching regional marketing to roll out its new specialty coffee drinks. In Seattle, the chain zeros in on coffee aficionados with its website, unsnobbycoffee.com. There, users can stage an intervention for friends who are “addicted to snobby iced espresso.” As Ad Age food reporter Emily Bryson York explains, it might take more than savings for McDonald’s to convert Seattle’s java elite.
It’s Nice That points us to a lovely bit of public art that just went up yesterday in London: The Mossberger Project by Anna Garforth uses moss as a tactile typeface, a sort of eco-grafitti that can be placed on walls, floors and other public spaces. Mossberger illustrates a verse from an Eleanor Stevens poem on a brick wall near Clissold Park in London. The project is part of YCN LIVE, a two-week long public and participatory art initiative currently underway in London. From the artist’s website: “Being interested in public art and ecology, it led me to thinking about sustainable grafitti. I collected a common moss that grows well on brick walls and glued it to the wall using a mixture of natural (bio active) yoghurt and sugar.” Mossberger will be on view until September 5th and continues on throughout London until September 7th.