Month: September 2008

Election 2.0(08)

digital, socialmedia, web2.0
I keep coming across interesting 2.0-style election-related datacrunchers and visualizers … here’s the good the bad and the ugly (you judge which!):
perspctv offers Election Infographics
This site has pulled together a fantastic dashboard to monitor the election. Not only does it have all the key metrics, above, but it also has the latest Tweets, recent blog posts and recent news.
2008 Presidential Election Simulator Results
The simulator “is NOT a prediction of the outcome of the election. It merely takes representative state polls (or averages of multiple polls where appropriate) and answers the question: IF the election were today, what is the range of likely outcomes?”
FiveThirtyEight.com: Electoral Projections “Done Right”
FiveThityEight methodology differs from other poll compilations: 1. They assign each poll a weighting based on that pollster’s historical track record, sample size, and recentness. 2. They include a regression estimate based on the demographics in each state among their ‘polls’. 3. They use an inferential process to compute a rolling trendline that allows us to adjust results in states that have not been polled recently. 4. They simulate the election 10,000 times for each site update in order to provide a probabilistic assessment of electoral outcomes.
Everymoment Now : Obama Vs. McCain
A nice example of volume of news references, displayed in a dynamic way.

Great Schlep, IKEA Webisodes, Web Influentials

Uncategorized
The Great Schlep
The Great Schlep aims to have Jewish grandchildren visit their grandparents in Florida, educate them about Obama, and therefore swing the crucial Florida vote in his favor. Don’t have grandparents in Florida? Not Jewish? No problem! You can still become a schlepper and make change happen in 2008, simply by talking to your relatives about Obama.
(tags: video politics obama humor sarahsilverman satire)
IKEA Web Series, or Portent of Things to Come?
IKEA’s first webisode stars Illeana Douglas, who arrives on-set as a spokesperson but is mistaken for an employee. The ensuing adventure involves Jeff Goldblum, Tom Arnold, Justine Bateman, Jane Lynch, Craig Bierko, and Kevin Pollack.
(tags: ikea webisode marketing socialmedia onlinevideo)

The 25 Most Influential People on the Web
Each year, BusinessWeek turns to readers and staff for the Best of the Web list, asking them to contribute names for a list of the Intern­et’s movers and shakers. Their slide show depicts which people have the most impact on the Web these days.­
(tags: business businesweek digital)

Chucky Takes Manhattan

experiential, marketing, popculture, socialmedia

Funny. I remember being in a brainstorm once with Johnny Vulkan and Doug Jaeger and plotting the takeover of Manhattan by small furry/ menacing creatures. Well, it appears some lucky blighters actually got the opportunity to implement a similar plan. The justification? (As if one were needed!) Celebrating Child’s Play … the 20th Birthday Edition DVD. The video is equally “cute”.

I came across this on my new favorite site comunicadores.

100 Leading Media Companies

media

Ad Age’s Media 100 List Gives Glimpse of a New Order
Old-media guardians might find some solace in Ad Age’s annual list of the 100 Leading Media Companies, which can be found on AdAge.com starting this week. Not a single company in the top 10 has budged even one spot since last year. Nineteen of today’s top 20 were last year’s top 20 too. And we thought there was a media revolution going on. But linger a little, and there’s enough to give any media seller the willies. Google, a company that wasn’t even on anyone’s radar a decade ago, has cut past former giants like a hot knife through butter to land at No. 12. Time Warner, the country’s biggest media company every year since 1995 and once more this year, is poised to cede its top spot to Comcast with the pending spinoff of Time Warner Cable.
(tags: media business ranking adage)

    Honda Civic v Lone Ranger

    advertising, marketing

    Honda William Tell Overture Stunt Stymied
    Lancaster city officials said this week that they’re paving over a quarter-mile strip of asphalt grooved to play the William Tell Overture when auto tires speed over it. The road was completed this month as part of an ad campaign for Honda. It’s engineered to play the overture — also known as the theme to “The Lone Ranger” — at perfect pitch for motorists driving Honda Civics at 55 mph. But neighbors aren’t amused. One says the road music sounds like a high-pitched drone. Another says it keeps him and his wife up at night. Lancaster officials plan to pave over the grooves Tuesday.
    (tags: honda guerilla ambient advertising experiential)

      TV & Posters Redux

      advertising, digital, marketing, popculture
      Back to the glamorous days
      Seven years on – and with the internet amplifying the shift from “interruptive” to “engaging” advertising – branded content has exploded. And the good news for advertisers is there’s a format or idea to suit every budget – from low-cost hosting of videos and entertainment on the web, through staging festivals and shows such as the O2 Wireless event, and funding or sponsoring hit TV shows.
      (tags: brandedentertainment digital marketing)

      Poster Boy: Remixing Subway Ads
      Poster Boy is a notorious street artist that remixes ads in New York City subway stations. Using simple tools – mainly just a razor blade, he cuts out images and text from advertisements, recontextualising them into a new hybrid artwork. The pieces generally have a critical edge to them, making comments on the state of society and on the advertisements themselves.
      (tags: poster consumer art advertising)

      Samsung Barcodes, Plastic Bottles, Fuck Flickr, Marketing

      marketing

      Samsung Camera Phones: Pre-Loaded with Barcode-Reading Software
      Samsung has inked a deal with mobile marketing firm Scanbuy. The latter sells a product called ScanLife, a 2D barcode application for mobile units. As of next month, this technology will come stock in Samsung camera phones across Spain, Italy and Denmark. Mexico and the United States will follow soon after. ScanLife mobile barcodes enable camera phone users to “scan” (or rather, photograph) 2D barcodes, such as EZcodes, with their phones, which then decrypt and reveal the information stored within the barcodes. They can be used in grocery stores to give discounts, on print ads to provide more information on a given campaign, or to send users to a mobile subsite.
      (tags: samsung barcode scanlife qrcodes digital)

      The Plastic Bottle Greenhouse
      This year, Americans will drink more than 30 billion single-serving bottles of water. To raise awareness of the alarming problem of plastic waste, Jasmine Zimmerman created the Bottle House – an open-roofed greenhouse made from hundreds of recycled plastic bottles. It’s an excellent example of repurposing a harmful and overlooked material into one that will grow vegetation, and Jasmine plans to exhibit the greenhouse in empty lots, rooftops, parks, and vacant buildings to help spread the word. We caught up with the structure in Seattle at Bumbershoot 2008, where it was joined by a number of socially and environmentally charged installations and performances.
      (tags: environment water recycling art design eco green innovation)

      Fuck Flickr, Yahoo is a nar
      Shi Tao is serving a 10-year sentence in prison for writing articles calling for political reform in China. Yahoo helped put him there.
      (tags: yahoo website software photos image flickr download opensource china activism)

      The World’s Shortest Marketing Plan, Version 2.0
      Guy Kawasaki has come up with a matrix-based marketing plan …
      (tags: m marketing planning strategy web2.0)