Obama Delivers, McDonalds Delivers on Promise, Twiller, Greener Meetings, Honeyshed

  • Obama’s big speech pulls 38.4 million Obama’s Thursday speech, in which he accepted the Democratic nomination for president, drew the biggest audience for a Democratic speech in at least 12 years and perhaps ever, since Nielsen only began keeping detailed nightly records in 1996.Some 38.4 million total viewers tuned in across 10 networks for the speech, in which Obama became the first major-party black presidential nominee in U.S. history. Certainly the historic nature of his speech, delivered 45 years to the day after Martin Luther King Jr.’s “I Have a Dream,” drew in more viewers than would have usually tuned in for the convention.
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  • Customer: Can I have five barbecue sauces?
    Cashier: No. This is not Burger King. You cannot have it your way.
    –McDonald’s
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  • New York Times journalist Matt Richtel has invented a storytelling format called the Twiller. The idea is for Twitter users to follow fictional characters — which many already do anyway — as they progress though a plot. Richtel’s Twitter serial is “about a man who wakes up in the mountains of Colorado, suffering from amnesia, with a haunting feeling he is a murderer,” the author wrote. “In possession of only a cellphone that lets him Twitter, he uses the phone to tell his story of self-discovery, 140 characters at a time.” The main character is also accompanied by a hooker, who occasionally appropriates his phone and Twitters conflicting messages — warning people that he is a killer, for example. The narrative boasts multiple opportunities for interactivity. It weaves in and out of current events and occasionally solicits other Twitter users for help or advice — an outreach Adrants called “disingenuous” because Richtel does not “follow” other Twitter members.
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  • ProtonMedia announced today that it would be funding a non-profit “Go Green, Go Virtual” to promote virtual worlds as a carbon-saving alternative to constant travel for distributed workforces, promote virtual events and training over physical, advocate telecommuting, and encourage networked collaboration. The foundation will be funded through a percentage of ProtonMedia’s profits from licensing ProtoSphere with the money going “to support worthy organizations dedicated to promoting environmental responsibility through energy conservation and alternative energy use.” A worthy effort … although as we know Avatars have their own carbon footprint…
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  • Almost a year after the ad world first heard of Dave Droga’s plans to launch Honeyshed (and gave it very – shall we say – “mixed” reviees, the branded entertainment-meets-online shopping venture has named a CEO and is preparing to make the jump from beta to reality. Honeyshed’s premise is to make the online shopping experience entertaining and more social. Aimed squarely at Generation Y (the 18- to 35-year-old set), the goal of the website is to promote brands online, not by using banner ads, but via “Saturday Night Live”-esque themed vignettes that are paid for by the brands. Users can digitally window-shop products on channels such as “girl fashion” and “tech and toys,” then place their choices on a wish list of online purchases that Honeyshed dubs “my stash.”
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