Off v On, Post It Jag v 3M, Twitter v Scottsdale PD, Hannah Montana v Gummy Penises

  • More and more, the offline world (a.k.a. the real world, meatspace or atom-arena) is adjusting to and mirroring the increasingly dominant online world, from tone of voice to product development to business processes to customer relationships. Get ready to truly cater to an ONLINE OXYGEN generation even if you’re in ancient sectors like automotive or fast moving consumer goods.
  • Photobucket

  • Sadly, there have been a few too many examples of brands co-opting the work of others for their own financial gain. Here’s another. In December 2006, Scott Ableman and his co-workers decided to play a practical joke on another co-worker who drove a Jaguar and was one of those people who would park his car in a very remote spot so as to avoid scratches and dings. Ableman and friends plastered the co-worker’s car with Post-It notes, took pictures of the resulting colorful design and posted them on Flickr. The whole thing turned into somewhat of a viral sensation. (Note, they are not overjoyed at 3M “copying” the idea…)
  • Cops in Scottsdale, Arizona use Twitter to keep the community abreast of what’s happening in the city: closed roads, active crime scenes and the like.
  • “Why in hell do people still try to make candy in potentially phallic-looking shapes? You’d think they would have learned by now…..” It’s definitely a mystery worth pondering. Adrants reader Candace sent over this rawkin’ shot of Hannah Montana’s Concert Candy. The packaging features our Lolita du jour holding a mic up to her mouth while a giant gummy guitar comes at her from the left. “Guitar and microphone shapes!” the package boasts, but that guitar doesn’t look all that guitar-like, and I don’t think the gummy mics will help either.
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