A somewhat unlikely accessory debuted this year: a Hewlett-Packard laptop by fashion designer Vivienne Tam. During the presentation of Tam’s Spring 2009 line, models will carry the laptop instead of bags. HP has not disclosed the size or specifications of the laptop yet, but has said they will be the size of a woman’s clutch bag. They’re rather pretty, and HP learnt more from Tam during the collaborative process than they thought they would.
MTV’s “Engine Room” exemplifies the kind of video programming major marketers are backing as they try to reach young people who want to watch clips on their computers and mobile devices. Sponsored by Hewlett-Packard, “Engine Room” will run in 5- to 7-minute episodes over seven weeks, following four teams of four artists competing for a $400,000 prize.