Wendy’s, Pepsi, Dell, Uniqlo

  • “Crazy Lettuce” has drawn less than 1100 views on YouTube, a mediocre rating (2 stars) and mixed response (of which there are 12). But lest we hasten to dub this a flop, agency Kirshenbaum Bond & Partners pointed out it spent a mere $25K of its client’s cash on this piece, as opposed to the $300K it might have to produce a TV ad. With the money it saved, it can disseminate 11 more of these turdy jewels, which makes online video a great medium for experimenting with new ad ideas, argues Silicon Alley Insider.
  • meatatarians

  • Omnicom Group’s Element 79 has lost the $120 million Quaker Oats account, believed to be the last piece of PepsiCo business housed at the agency. Earlier this year, Gatorade, Tostitos, Lays, Tropicana and Propel all departed the shop; including Quaker, the value of the combined accounts is estimated at $440 million. A Quaker spokeswoman said the account was placed into a review, and that Element 79 was not invited to participate. She said the pitch for the business would involve sibling Omnicom shops already on Pepsi’s agency roster.
  • Write something about Dell online, and chances are the company will know about it in an hour or so. Dis the company in a blog or a Facebook group, and someone from a crack response team may even chime in, if only to let everyone know that Dell cares.
  • Wakamaru, as it’s called seemed a little shy. At the moment, it can only respond to a handful of questions, none which involve helping you find a nice pair of pants. Though the robot will tell you it’s name, and that New York is it’s favorite city ever. But with all the sensors on it’s body, and fluid movements it looks like Wakamaru could have the potential to do a lot more.
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