I Hate Eyeblasters

I was minding my own business this morning, listlessly browsing the Adage website, when my reading was interrupted by a large black box. I harumphed a bit and clicked “close” only for the effing thing to pop up again (and again and again).

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If the aim of this communication is to change my emotions about Eyeblaster, then it has succeeded: I previously had no opinion and now I do (see title above). If the aim was to get me to do something, then it failed completely. I think Eyeblaster should heed its own advice and not “slap ads everywhere”. Come on guys, seriously…

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6 thoughts on “I Hate Eyeblasters

  1. Francis, who likes ads?
    Probably very few of us…

    I guess your experience with this ad was the result of a bug of some sort…

    The thing to realize when consuming content (online or offline) is that there is a price to it.
    Price can be one time fee, a subscription, a barter, and also…. advertising (in its many forms). So, come on Francis, seriously…

  2. must be a bug. I think that Eyeblaster is the one of the only online ad platforms that comply with the IAB strict rich-media standards…

  3. Apologies… it is a bug! As you guys said very few like ads, and feel they are a necessary evil in this modern world. I like Banksy’s take on it ‘one man’s advertising is another man’s graffiti’ (http://tinyurl.com/4tknu7) but plenty of people feel the need to wear Levi’s jeans or Channel sunglasses or drink Coke (no 1 in brand value, it says above), so guess we are all susceptible. Hey, sometimes things break. It’s life. Could have dropped us an email… 😉
    Anyway, thanks for pointing out – will get it fixed. Cheers – Dean, Eyeblaster

  4. Thanks Dean. I really appreciate the response; I confess the above post was something of a “crie de coeur”. I reiterate that I do not reject the notion of advertising as such [I should hope not, as I work in advertising!] but was commenting on a specific bad ad experience. Good luck with the bug-fix!

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