TV & Posters Redux

Seven years on – and with the internet amplifying the shift from “interruptive” to “engaging” advertising – branded content has exploded. And the good news for advertisers is there’s a format or idea to suit every budget – from low-cost hosting of videos and entertainment on the web, through staging festivals and shows such as the O2 Wireless event, and funding or sponsoring hit TV shows.

Poster Boy: Remixing Subway Ads
Poster Boy is a notorious street artist that remixes ads in New York City subway stations. Using simple tools – mainly just a razor blade, he cuts out images and text from advertisements, recontextualising them into a new hybrid artwork. The pieces generally have a critical edge to them, making comments on the state of society and on the advertisements themselves.
(tags: poster consumer art advertising)

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