Nike vs Social Media

Razorfish recently created a robust widget called “illvill”, which acts like a backpack for the 6.0 kid aggregating all of their favorite sport content into one place where they can view, upload their own video, comment on other user videos posted and even chat with each other.

Nike is proving that if the volume and quality of your content is there, it’s worth widgetising. They have also employed online display for an extra push.

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