Scratch ‘n Sniff: Reef Posters

Coral Reefs Become Placeholders for a New Kind of Outdoor
Coffees of Hawaii put a floating coffee bar on the swim course at Kona during the Ironman Triathlon World Championship. (They did it last year too. See pics.) To ensure nobody would miss the hype-heavy, espresso-peddling raft bobbing near shore, it targeted swimmers with ads on the sea bed.

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