7-Election

I confess I have a sneaking admiration for 7-11’s “7-Election” promotion. Its a nice blend of (that which used to be called) viral and social media. I particularly like the fact it starts in store, but has digital legs also. I am also a self-confessed packaging nerd, so …

Every time you purchase a cup of coffee at 7-11 you can select from a blue Obama cup or a red McCain cup. (I wish they were giving away non-disposable cups, but there you go). Said cups becomes both a status item, a destination driver and discussion spark. Kudos to 7-11 for continuing a simple and smart program.

Oh, by the way, 7-11 claim to have called the last two elections correctly. Let’s see what happens…

PS By the way I love WFMZ’s copywriting on this: Coffee drinkers at 7-11 are used to deciding between regular and decaf, but these days there’s another important choice to be made: Obama or McCain”. How very Ron Burgundy!

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