My old friend and former colleague John Gerzema just published what I think is his debut book, entitled The Brand Bubble. I confess I haven’t yet read said tome (I plan to), but it has garnered some glowing reviews from a broad range of business and marketing luminaries. Here’s an excerpt from the website to add some color:
“Customer surveys show that the number of high-performance value-creating brands is diminishing across the board. Yet at the same time, businesses and financial markets keep raising brand valuations. The result? A brand bubble that could erase large portions of intangible value in your company and send another shockwave through the global economy.”
John has built a social media element to the book and the launch, you can read the blog here (and get access to the BrandAsset Valuator) and join the Facebook group here.
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