Popculture: Pepsi, Yes We Carve, Bacon Salt

How long does it take to remake an icon? Try five months.That’s the amount of time Pepsi took to revamp its famous logo, after top executives Indra Nooyi and Massimo d’Amore called for a “quantum leap” forward in transforming the soft-drink category and defining Pepsi as a cultural leader, said Frank Cooper, Pepsi’s VP-portfolio brands.
Pepsi‘s influencer outreach surrounding the rebranding campaign included Charlene Li from Forrester, who received a package from Pepsi with the history of the logo on cans…
Festive Barack Obama themed pumpkins. What else?

Bacon Salt
Big company efforts in social media have mostly failed to this point. Facebook‘s application platform has become a graveyard of failed attempts to harness the platform, while other brands have suffered embarrassments at their ham-handed attempts to influence the blog world. Yet for some small companies, social media has proven to be a godsend of low-cost, effective brand building. Take Bacon Salt, an unlikely product dreamed up last year after a night out drinking by two Seattle buddies. What began as a half-joking idea — what if there was a spice that made everything taste like bacon — soon became a bustling business that’s sold 600,000 units in 18 months, thanks mostly to the harnessing of the word-of-mouth power of social media.(tags: socialnetworking socialmedia branding baconsalt)

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