Packaging: McDonalds

I came late to my fascination with packaging (having been brought up in advertising) and was interested to read that McDonald’s just gave its packaging a flashy update. McDonald’s is scrapping its package design across 118 countries and 56 languages in what Global Chief Marketing Officer Mary Dillon called the “biggest packaging initiative in the history of the brand” (woo!) The new look puts more emphasis on product and less on the brand’s iconic “I’m lovin’ it” tagline.

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