Outdoor: Moscow Billboards

Moscow Starts to Tackle Billboard Buildup
A boom in outdoor advertising since the Soviet Union‘s collapse in 1991 has turned Moscow into one of Europe’s largest billboard markets, transforming parts of the city into a Times Square-style patchwork of ads in all shapes and sizes.
The spreading ad clutter, particularly in historic and tourist districts, embarrasses many Muscovites. Even the local ad industry generally agrees that the rapid proliferation of billboards in recent years has diluted the effectiveness of its messages. And many industry executives would prefer to find a better balance.


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