Marketing’s Utopia

Interesting snippet from Dave Nottoli that resonated with me. “The image industry splits broadly into two sectors: the Utopian (advertising + Hollywood) and the Dystopian (media + Hollywood).”

Commerce (and i guess therefore marketing) produces utopia. Their line is: “There will be a future. It will be good. You will be there.”

Newsmakers produce violent dystopia. Their line: “If there is a future, it will be violent and brutish and you will be there.”

buckminster fuller

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