Marketing’s Utopia

Interesting snippet from Dave Nottoli that resonated with me. “The image industry splits broadly into two sectors: the Utopian (advertising + Hollywood) and the Dystopian (media + Hollywood).”

Commerce (and i guess therefore marketing) produces utopia. Their line is: “There will be a future. It will be good. You will be there.”

Newsmakers produce violent dystopia. Their line: “If there is a future, it will be violent and brutish and you will be there.”

buckminster fuller

Reblog this post [with Zemanta]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s