Experiential: Wired Pop Up Store, HSBC Global Warming

NYC’s Wired store opened last Thursday, a dizzying mesh of gadgets, gawkers and gregarious guests enjoying an all-too open bar. PSFK were curious to see how different the pop-up store would be from last year’s – but apparently weren’t very surprised that it wasn’t. Again, Wired filled the room with what felt like hundreds of gizmos, many of which were ostensibly supplied by one of the event’s 30-plus sponsors. While some of the sponsored content was interesting, the rest was, by and large, pretty lackluster. Some of the stuff even felt a tad anachronistic.
HSBC Bank hired advertising agency Oglivy & Mather in Mumbai to create a campaign for their website, http://www.globalwarmingsolutions.co.in, designed to call the public’s attention to the reality of global warming. The campaign entailed placing a bird’s eye view of New York City’s skyline at the bottom of a pool located in India’s financial capital, Mumbai. Aimed to capture the attention of unsuspecting swimmers, the stunt is an elegantly simple idea of what climate change could mean for some of the world’s coastal cities.
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