IKEA promises Joy, Hope, Love and Peace.

Well, of course they do. I just came across this IKEA campaign, which spanned spectacular billboards – somewhat redolent of the Absolut ones from 1999 – and magazines. (I think these were done by Zig in Toronto)


Just for sh-ts and kicks, here’s the Absolut Billboard from 1999. Coincidentally the furniture on this was also from IKEA.

Absolut New York

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