Metaverse: Red Bull to be “First” Brand in Home

Red Bull has become the “first” brand in Home for the PlayStation 3, reports Brand Republic. It should probably be qualified as first consumer packaged goods brand or beverage brand, as game companies and movies have apparently already been staking out spots in the still-in-beta virtual world. But at least Red Bull is getting out of the gate early. As a part of Red Bull’s presence, though, the company has built a tropical island with aeroplane races similar to its real-world racing series. Home Director Jack Buser allages that there’s a strong interest from consumer brands in getting into the virtual world, but Sony is keeping mum on other partnerships and waiting to announce them at a future date. As an uninteresting addendum, Red Bull beat me to the first sponsorship of Wipeout back in 1996. (I was attempting to get Easy Jeans in).
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