Experiential: MINI, Viva McDonalds

MINI goes ambient (again)
… this time in Bogota! The MINI outdoor stunts continue…

mini-ambient-bogota


McDonald’s(R) Opens ‘Viva McDonald’s’ on Las Vegas Strip
McDonald’s today announced the opening of Viva McDonald’s, the company’s new technology-inspired restaurant on the Las Vegas Strip. At 8,600 square feet, Viva McDonald’s is the largest McDonald’s restaurant in Nevada and, in true Las Vegas style, is open 24 hours a day, seven days a week. On the exterior, four 9 feet tall by 8 feet wide Daktronics LED video displays are directly above Viva McDonald’s front entrance while two LED video displays measuring 10 feet tall by 23 feet wide hang beneath the restaurant’s golden arch marquee inviting passersby to come in and enjoy the new McDonald’s experience. The technology and screens will offer McDonald’s an opportunity to provide unique content and branded messages to its restaurant patrons. In the interior of the restaurant, along with a cheerful ultra modern decor, guests will find a content rich 14-screen media ring suspended in the two-story, open ceiling dining room.

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