Social Media: Bailout, Digital Influencers, Dell Twitters

The image above has been excerpted from a larger piece viewable on – an online personal financial site – depicting the ongoing economic bailout. The visualization provides an easy way of identifying the flow of intangible concept like money and the real consequences of the actions being undertaken. In addition to providing the actual plan already in motion, the diagram explains two other theoretical scenarios that both reach the end goal of $700 billion – one from the perspective of the way the US Government normally spends and the other explores a scenario that doesn’t put the onus on taxpayers to foot the bill.

‘Digital Influencers’ Get Info from Magazines, TV First
Like, Duh? Evidently “Those all-important “digital influencers” actually get their information from magazines, newspapers, TV and radio. That’s according to an MS&L survey whose results will be released tomorrow. The study, developed by MS&L’s influencer-marketing unit IM, reveals that some 84% of digital influencers go online to find out more about something only after first reading about it in magazines and newspapers or hearing about it on TV or the radio.” I am utterly perplexed as to how anybody is surprised by this. No one lives in an exclusively digital world…

What Keeps Twitter Chirping Along
Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available at the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others. “A million dollars isn’t a lot of money, but it shows that people want to sign up for feeds,” says Bob Pearson, head of communities and conversation for Dell.

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