‘Digital Influencers’ Get Info from Magazines, TV First
Like, Duh? Evidently “Those all-important “digital influencers” actually get their information from magazines, newspapers, TV and radio. That’s according to an MS&L survey whose results will be released tomorrow. The study, developed by MS&L’s influencer-marketing unit IM, reveals that some 84% of digital influencers go online to find out more about something only after first reading about it in magazines and newspapers or hearing about it on TV or the radio.” I am utterly perplexed as to how anybody is surprised by this. No one lives in an exclusively digital world…
What Keeps Twitter Chirping Along
Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available at the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others. “A million dollars isn’t a lot of money, but it shows that people want to sign up for feeds,” says Bob Pearson, head of communities and conversation for Dell.