Gaming: Moms, Girls

The Xbox 360 is utilizing a marketing strategy that is reminiscent of the Tupperware and Mary Kay Cosmetics parties of old and despite the radical change in product, the target audience hasn’t changed. To that end, Microsoft recently invited 1,000 women from around the country to host events in their homes as a way of showcasing many of the Xbox’s new web-based games and services to their family and friends.
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Girl Gaming
Until recently, gaming has always been regarded as a male-dominated activity, especially as games ripe with shooting, action, sports or racing continue to break sales records with their mass appeal. Due in part to the popularity of the Nintendo Wii and the portability of the Nintendo DS, new data suggests that the girl gaming market is bigger than first thought and has room to grow. Research also suggests that girls tend to favor more social and collaborative games with less competition and more opportunity for personalization and nurturing.

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