DailyLit Gets Your Ad in the Pages of a Novel
Book serialization has come into vogue again, 170 years after Charles Dickens popularized it with “The Pickwick Papers” and “Oliver Twist.” Funny enough, it’s the 19th-century author who is championing the form in 2008: His “A Christmas Carol” is one of more than 1,000 titles available through DailyLit, a digital serial book publisher that shares books with nearly 150,000 subscribers in short, customized installments via email and RSS feed. And now it’s opening its virtual pages to advertisers. Dickens’ holiday classic is also one of three titles to join DailyLit’s new and growing ad-supported business model. DailyLit works with 35 book publishers to license digital or digital serialization rights for select titles, from romance novels to nonfiction how-to guides. Up until several months ago, DailyLit subscribers had to pay to read copyrighted titles or choose free ones among those already in the public domain. Since August, the publisher has opened the doors to corporate sponsorship.