Pepsi-Cola‘s New Year’s resolution: Boost soft-drink sales and capture consumers’ attention with a new logo and upbeat advertising. So what better place to kick off that effort than Times Square on New Year’s Eve?
The Coca-Cola Company‘s new digital billboard in Times Square is not only going green with its use of wind power, but it has also started the trend among 30 billboards at the iconic intersection of 47th Street and Broadway in Manhattan. Coke also announced Monday (Dec. 29) it will debut a new “green” ad on New Year’s Eve: “Refresh. Recycle. Repeat.” The ad touts Coca-Cola’s goal to recycle or reuse 100 percent of the aluminum beverage cans and PET plastic bottles it sells in the U.S., part of the company’s Live Positively operating philosophy.