Times Square: Pepsi’s Optimism, Coke’s Wind

Pepsi’s ‘Optimism’ Push Gets Times Square Treatment

Pepsi-Cola‘s New Year’s resolution: Boost soft-drink sales and capture consumers’ attention with a new logo and upbeat advertising. So what better place to kick off that effort than Times Square on New Year’s Eve?

imgp5977large

The Coca-Cola Company‘s new digital billboard in Times Square is not only going green with its use of wind power, but it has also started the trend among 30 billboards at the iconic intersection of 47th Street and Broadway in Manhattan. Coke also announced Monday (Dec. 29) it will debut a new “green” ad on New Year’s Eve: “Refresh. Recycle. Repeat.” The ad touts Coca-Cola’s goal to recycle or reuse 100 percent of the aluminum beverage cans and PET plastic bottles it sells in the U.S., part of the company’s Live Positively operating philosophy.
Reblog this post [with Zemanta]
Advertisements

One thought on “Times Square: Pepsi’s Optimism, Coke’s Wind

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s