That Top 50 in full…
19. Fox News
24. Best Buy
31. General Motors
33. General Electric
Sony Uses Fashion Week to Promote P-series PC
Watch out for texting mannequins later this week at Grand Central Station. In a bid to show off its stylish side in the run-up to Fashion Week, Sony wlll position well-outfitted “live mannequins” on New York streets accessorized by its sleek, colorful and tiny Vaio P-series computer. “It’s an innovative product that really deserves to go to market in an innovative way,” said Alberto Escobedo, director-brand messaging, Sony Electronics. The P-series “lifestyle notebook,” which made its debut at the Consumer Electronics Show earlier this month, is a diminutive 10 inches by 5 inches and weighs 1.4 pounds.
I don’t often like ads, here’s one campaing that raised a wry smile …
Virgin: the world’s best passenger complaint letter?
A complaint letter sent to Sir Richard Branson, which is currently being emailed globally is considered by many to be the world’s funniest passenger complaint letter. Evidently the bearded one phoned in person to apologize…
Wine That Loves
The Amazing Food Wine Co. owns a wine brand called Wine That Loves. This new wine brand “…takes the guesswork out of pairing wine with food. Thus, Wine That Loves Pizza, Wine That Loves Pasta, Wine That Loves Roasted Chicken, and so on.” Basically a wine marketing effort designed to make pairing wines with food easy. Serving Roasted Chicken with a Caribbean-style Mango Glaze… pair the dish with the “Wine That Loves Roasted Chicken” bottle. I particularly like the creatively straight-forward label design…
Every day, user-generated content (UGC) is part of the online experience of millions of US Internet users. From entertainment to communications to e-commerce, consumers are taking charge of the creation, distribution and consumption of digital content. And it’s growing. Up from 83 million in 2008, eMarketer estimates the number of UGC creators will grow to 115 million in 2013.