The agency will be run on the same model introduced at Anomaly in New York, which was founded by Carl Johnson in 2005. This model divides the agency’s revenue streams into part fees, part IP share.
CHI & Partners is launching a full-service agency called MCHI, which will offer creative and media buying under one roof. MCHI, a joint venture with WPP’s Group M, is an extension of the agency’s previous media offering CHI & Partners Media. It will bring media buying in-house, alongside CHI planners and creatives to provide full-service solutions to clients.