Facebook Whopper Sacrifice (and Whopper Virgins)

A lot of peole have written about the Facebook WHOPPER® Sacrifice … “What would you do for a free WHOPPER(r)? Would you insult an elected official? Would you do a naked handstand? Would you go so far as to turn your back on friendship? Install WHOPPER(r) Sacrifice on your Facebook profile and we’ll reward you with a free flame-broiled WHOPPER(r) Sandwich when you sacrifice 10 of your friends*.”

whopper-sacrifice

My take? I think Crispin definitely produce a mixed bag of creativity – and for every Subservient Chicken/ whatever there are nine things you never hear about – but this one gets my vote. Brilliant!

And some news just in: their Whopper Virgin effort – which I liked less – also seems to have done pretty well …

Burger King‘s recent “Whopper Virgins” campaign is on track to replicate the online success of the fast feeder’s earlier viral success “Whopper Freakout,” but its impact on sales remains to be seen. The documentary-style video, courtesy of ad agency Crispin Porter & Bogusky, appears to be breaking through the clutter. According to ComScore, Whoppervirgins.com had 242,000 unique visitors in December. By comparison, Whopperfreakout.com had 250,000 visitors during its first month, December 2007.
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